Fred Voccola Leads Simpro's AI Platform for Trades
Key Takeaways
- •Simpro Group serves over 24,000 trade businesses and 500,000 users worldwide.
- •Voccola grew Kaseya to over $1.5 billion annual revenue with 18 acquisitions.
- •The trade industry represents more than $150 billion in global economic activity.
Fred Voccola has taken the helm of Simpro Group as chairman and CEO since October 2025, steering the development of what the company bills as the first AI-driven operating platform built specifically for commercial and residential trade industries.
The multi-billion-dollar platform currently serves more than 24,000 businesses and 500,000 users worldwide, targeting an industry that Voccola says represents over $150 billion in global economic activity. The system aims to help contractors, technicians, and field crews streamline operations, accelerate payment cycles, and expand their businesses.
Voccola brings substantial software leadership experience to the role. As co-founder and former CEO of Kaseya, he transformed that company into a global force in AI-powered cybersecurity and IT management software serving small to mid-sized businesses. Under his leadership over the past decade, Kaseya grew to exceed $1.5 billion in annual revenue, executed 18 strategic acquisitions, and expanded to more than 5,000 employees globally. He continues to serve as vice chairman of Kaseya's board of directors.
His earlier ventures include co-founding and leading Identify Software and Trust Technology Corporation, both of which achieved profitable exits. The pattern of successful software company development positions him to apply proven strategies to the trade services sector.
In late November 2025, Voccola published "The Coming Disruption: How AI First Will Force Organizations to Change Everything or Face Destruction." The book synthesizes his experience into practical guidance for leaders navigating rapid technological transformation, offering what he describes as a field-tested playbook for the AI-first business era.
Beyond business, Voccola founded and chairs the Cooper Voccola Family Foundation, a nonprofit supporting conservative American organizations and animal welfare causes. Beneficiaries include the America First Policy Institute, Disabled American Veterans, Paralyzed Veterans of America, Leadership Institute, Judicial Watch, and the Christian Appalachian Project. He also serves as a trustee at Florida International University, working to develop future technology leaders.
Headquartered in Miami, Simpro exemplifies the city's growing technology sector credentials, according to Voccola. He emphasizes that trade professionals build essential infrastructure including homes, schools, hospitals, and the data centers powering AI advancement. The platform's mission centers on supporting these workers who maintain critical systems from air and water to energy distribution.
Voccola states the company's objective clearly: deliver the only AI-first operating platform designed specifically to double the profitability of commercial and residential trade customers. The focus remains on industries that, while essential to modern society, have historically lacked sophisticated technology solutions tailored to their operational needs.
